5 Tips for a Productive Farming Strategy
1. Do your research before you choose a neighborhood or area to farm!
Don’t pick a specific neighborhood because it’s close to your home or you like the way the houses look, make your choice based on statistical data. What kind of turnover has taken place in the past 12 months? Does a specific agent or agency have a huge market-share? If turnover is low and the neighborhood is dominated already, pick a different area to farm.
2. Consistency is critical!
Mailing to a farm quarterly or every other month isn’t going to get you the result you want. You must mail to your farm every single month! Homeowners constantly get mail from real estate agents, but rarely on a consistent basis from one agent. It’s the agent that is in front of them the most that will get the business.
3. What do you send?
Abandon the envelope and stationery. You have only a limited amount of time to capture the attention of people, get their attention with a postcard. Eliminate the chance of someone not opening your mail. A glossy postcard will at least be looked at and possibly kept if you have good content.
4. What is good content?
Keep your farm abreast of the market conditions at all times. Average sales price, median sales price, days on market, interest rates, current active inventory and all the information you can provide them to position yourself as the information portal. Consumers are looking for a competent agent with market knowledge. Not the agent that sends the best recipe card.
5. Don’t wait for something to happen, make it happen yourself!
As you become established in your farm as the local expert with up to date information you can now leverage yourself to generate even more results. How do you do this? Contact every FSBO in the neighborhood. The FSBO has now become a warm contact for you. They have been receiving your statistical market information and you have credibility. Consistently hold open house in your farm area. A lot of the visitors will be homeowners that have been receiving your valuable market information.
I made a decision to reach out to Long & Foster, with support of Chuck Jenkins. My intervew with Alice was very informative about the Long & Foster heritage and opportunity.
Being L&F for 30 days and licensed for 2 weeks, I now know I made the right decision. The overwhelming support from the office staff, Alice & the L&F community has given me the fast start I was looking for.
Star Builders is an excellent training program and I look forward to participating in future SB classes. The entire L&F and RAR community has ben a joy to work with.
I prepared for my examinations by taking my classroom Principles course through L& F. Vicky did an excellent job preparing us to pass the testing. I completed the course on a Monday afternoon and passed the PSI exam the following morning. My career has been a little unique in the few short months I have been in real estate. I have had a few differnent L&F brokers as there were a few changes happening in the Richmond area offices. I am currently in the Hanover office working for Alice Limroth. She is a wealth of knowledge and provides phenomenal training. She is supportive of her agents and growing our office. I can't wait to see how our office and my career grows under Alice's leadership. There are many good things to come to Hanover!
From Brenda Van Fossen to Bobbie Holman:
I am happy that I made the move to Long & Foster. The "atmosphere" is positive. Real estate is not an easy profession and the work environment is very important. I am abe to ask you questions directly when I have issues where I don't know the answer. I feel that you and Long & Foster want me to succeed and I appreciate your promoting me - for example, with the publication of the awards from last year and the Realtor Spotlight. I also appreciate having an admin who is very positive and wants to help me with whatever I need. The Lunch & Learns are great as well as the training from Mitch, Dan and other Long & Foster employees.